Oct 26, 2025
FISH UP is bold, snappy branding for a modern sushi joint. It features a tiger mascot, rendered in both 2D and 3D graphics.



I wanted to make a prominent mascot for this project. I chose a tiger because of its playful yet mischievous and strong-willed nature. One of the most challenging parts was getting the head shape and eyes to look correct; often I found them looking too big or too flat.
I wanted to make a prominent mascot for this project. I chose a tiger because of its playful yet mischievous and strong-willed nature. One of the most challenging parts was getting the head shape and eyes to look correct; often I found them looking too big or too flat.
I wanted to make a prominent mascot for this project. I chose a tiger because of its playful yet mischievous and strong-willed nature. One of the most challenging parts was getting the head shape and eyes to look correct; often I found them looking too big or too flat.

















